A good landing page should clearly reflect your company’s brand and values. You only have a few seconds to communicate the value you provide to potential customers. You also have to consider usability and accessibility — is your site easy to navigate? Does it flow logically from section to section? Are call-to-actions strategically placed to keep users engaged?
With all of the aforementioned to worry about and more, it makes sense to outsource web design to an expert. However, a good web designer must work closely with the company to ensure they encapsulate the company’s brand, values, beliefs, and mission into the final design.
As a small business owner, you may not be able to articulate why you like a design, but you can certainly identify web designs you don’t like, or like more than others. Thus, we’ve put together a list of our top 10 favorite landing pages as inspiration for your small business website!
1. iFit — Gym/Personal Trainer
iFit provides the best personal training, right at home. Access hundreds of training programs, unique health tips, and expert advice that will lead you to a healthier lifestyle.
2. CityAds — Advertising/Marketing
CityAds Media is a global technology platform for online performance marketing powered by big data.